FMR Research2019-04-182019-04-182003-01http://hdl.handle.net/11289/580055To help convey the road safety message to the 5-11 year old group a fun character, Safe T Rex, has been developed and piloted. The 'Safe T Rex' concept has been developed into a road safety story bag for P1 children. The aim of the evaluation was to assess whether the Safe T Rex campaign makes the retention of road safety messages more effective; to investigate which method of delivery is the most effective; and to assess how appealing the Safe T Rex character is to boys.enAttribution 3.0 United Stateshttp://creativecommons.org/licenses/by/3.0/us/road safetychildrenEvaluation Report