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dc.contributor.authorFMR Research*
dc.date.accessioned2019-04-18T12:37:42Z
dc.date.available2019-04-18T12:37:42Z
dc.date.issued2003-01
dc.identifier.urihttp://hdl.handle.net/11289/580055
dc.descriptionTo help convey the road safety message to the 5-11 year old group a fun character, Safe T Rex, has been developed and piloted. The 'Safe T Rex' concept has been developed into a road safety story bag for P1 children. The aim of the evaluation was to assess whether the Safe T Rex campaign makes the retention of road safety messages more effective; to investigate which method of delivery is the most effective; and to assess how appealing the Safe T Rex character is to boys.en_US
dc.language.isoenen_US
dc.publisherFMR Researchen_US
dc.rightsAttribution 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/*
dc.subjectroad safetyen_US
dc.subjectchildrenen_US
dc.titleSafe T Rex pilot evaluation: final reporten_US
dc.typeEvaluation Reporten_US
refterms.dateFOA2019-04-18T12:37:42Z


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Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States