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dc.contributor.authorCohen, Lisa*
dc.date.accessioned2019-04-18T09:28:29Z
dc.date.available2019-04-18T09:28:29Z
dc.date.issued1999-08
dc.identifier.urihttp://hdl.handle.net/11289/580052
dc.descriptionThis dissertation, submitted as part of Masters of Public Health degree, assesses whether mass media activities carried out by Health Promotion Departments in Scotland between 1996 and 1998 are consistent with principles outlined by published literature over the past 10 years on social marketing.en_US
dc.language.isoenen_US
dc.publisherUniversity of Glasgowen_US
dc.rightsAttribution 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/*
dc.subjecthealth promotionen_US
dc.subjectmarketingen_US
dc.titleSocial marketing - to be or not to be? A review of social marketing, mass media and health promotion - from theory to practiceen_US
dc.typeOtheren_US
refterms.dateFOA2019-04-18T09:28:30Z


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Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States