Social marketing - to be or not to be? A review of social marketing, mass media and health promotion - from theory to practice
Publisher
University of GlasgowType
OtherLanguage
enDescription
This dissertation, submitted as part of Masters of Public Health degree, assesses whether mass media activities carried out by Health Promotion Departments in Scotland between 1996 and 1998 are consistent with principles outlined by published literature over the past 10 years on social marketing.Collections
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