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2003-01
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Evaluation Report
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en
Description
To help convey the road safety message to the 5-11 year old group a fun character, Safe T Rex, has been developed and piloted. The 'Safe T Rex' concept has been developed into a road safety story bag for P1 children. The aim of the evaluation was to assess whether the Safe T Rex campaign makes the retention of road safety messages more effective; to investigate which method of delivery is the most effective; and to assess how appealing the Safe T Rex character is to boys.